Do You Want Your Website At The Top of Google?
Web Profits' holistic approach to search engine optimisation ensures that we achieve top rankings for every client we work with.
With more than 200 million searches per day, gaining exposure on the Google search engine is essential for any business serious about success in 2009 and beyond. Google is not only a profitable source of qualified prospects for nearly any business imaginable, but ranking in the top 5 positions for a competitive keyword phrase establishes credibility and market leadership - when a website visitor sees your website at the top of Google they assume that you are one of the leading companies in that space.
There are basic techniques for getting higher rankings in the search engines.
Including appropriate keywords on your site is extremely important because the search engines are text-centric.
Although keyword selection and placement are primary ranking criteria, methods exist for optimizing graphical content. This includes adding text captions to pictures and other media. Even Flash animations can be optimized by designing the page to include alternative content.
Some of the SEO techniques we are using:
- Using a unique and relevant title to name each page.
- Editing web pages to replace vague text with specific terminology relevant to the subject.
- Providing unique, quality content to address visitor interests.
- Using an accurate description meta tag to make search listings more informative.
- Developing link strategies that allow websites offering interesting content or novel features to accumulate large numbers of backlinks that refer to your site.
- Writing useful, informational articles under an open source license, in exchange for backlinks.